Our Story

Bắt đầu từ những chuyến du lịch vùng cao, người sáng lập Hemp Oi - Phương Thảo Trần đã tình cờ gặp những cánh đồng gai dầu rộng lớn và một em gái 14 tuổi người H'Mong tên May.

Lắng nghe câu chuyện của em - cô gái chưa từng đặt chân ra khỏi bản làng nhỏ bé và phải nghỉ học để ở nhà làm nương phụ giúp gia đình cùng người bà đau ốm. Em nói ước mơ của em là được đi học, được đi đến nhiều nơi ngắm nhìn thế giới giống như Thảo.

Như bao gia đình H'Mong khác, gia đình em cũng kế thừa truyền thống dệt vải gai dầu. Khi ấy, với vốn kiến thức ít ỏi sẵn có về giá trị bền vững của cây gai dầu, những ảnh hưởng tích cực nó có thể đem lại cho Trái Đất cùng sự thôi thúc tạo ra khác biệt nhỏ bé cho cộng đồng H'Mong cũng như gìn giữ nghề dệt truyền thống của bà con - Hemp Oi vừa hay trở thành "lý do thức dạy mỗi sáng" của Thảo.

Sứ mệnh

Hemp Oi ra đời với khát khao thúc đẩy 3 kết nối quan trọng trong cuộc đời mỗi người:

Kết nối với thiên nhiên: Từ Tình Yêu đến Hành Động | Thông qua sử dụng sản phẩm bền vững, thân thiện với môi trường, giảm áp lực lên mẹ Trái Đất.

Kết nối với con người: Hạnh Phúc là Sẻ Chia | Chung sức gìn giữ nghề dệt truyền thống và hỗ trợ đời sống bà con H'Mong.

Kết nối với chính mình: SỐNG Trong Giây Phút Hiện Tại | Truyền cảm hứng và xây dựng cộng đồng những người tiêu dùng cùng doanh nghiệp tử tế, có trách nhiệm, lan toả những thông điệp và giá trị sống tích cực.

Tầm Nhìn

Hemp Oi tin tưởng vào sự tái sinh trong tương lai:

Nơi màu xanh của mẹ Trái Đất được nhìn nhận với ánh mắt thương yêu và trách nhiệm từ mọi người, dù là doanh nghiệp hay người tiêu dùng. Tầm nhìn của chúng mình là tạo ra những sản phẩm mang theo cả trái tim, tâm hồn và nét đẹp văn hoá đồng bào dân tộc trong khi cân bằng chất lượng và tính bền vững, giảm thiểu tối đa tác động không cần thiết lên Trái Đất.

Nơi cộng đồng H’Mong không chỉ bảo tồn, duy trì truyền thống văn hóa mà còn có cơ hội lựa chọn cuộc sống mà họ xứng đáng. Chúng mình tin rằng, khi được hỗ trợ một đời sống ổn định, bà con sẽ có thêm quyền được lựa chọn, quyền mong cầu một cuộc sống tốt đẹp hơn từ những quyết định thiết thực như cho con em mình đến trường, đầu tư nghiêm túc vào giáo dục, thay vì ở nhà làm việc nương rẫy hay lập gia đình khi tuổi còn quá nhỏ.

Nơi mọi người Sống một cuộc sống trọn vẹn, có mặt và thưởng thức từng giây phút hiện tại. Bằng cách xây dựng một cộng đồng những người tiêu dùng và doanh nghiệp tử tế, có ý thức trách nhiệm, chúng mình hy vọng sẽ truyền cảm hứng sống tích cực, để lại di sản văn hoá, tinh thần cùng màu xanh của ngôi nhà Trái Đất cho các thế hệ tương lai.

The seed of Hemp Oi was planted in the heart of the Vietnamese highlands, where our founder, Phuong Thao Tran, discovered lush hemp fields and met a spirited 14-year-old H'Mong girl named May. As they walked together, May shared her story of sacrifice, leaving school to support her family after her grandmother fell ill. Thao listened intently and understood May's dream of an education and a chance to see the world.

As Thao learned more, she discovered that May's H'Mong tribe had been weaving hemp into fabric for generations. Inspired by their sustainable practices and the untapped potential of this remarkable plant, Thao saw an opportunity to make a difference. She envisioned a company that would celebrate these beautiful, eco-friendly creations and share them with the world, all while preserving the tribe's invaluable heritage.

Embracing her newfound ikigai, Thao founded Hemp Oi, a company that would transform lives and promote sustainability. From our humble beginnings among the highlands, Hemp Oi is now driven by an unwavering ambition to be a beacon of hope, resilience, and the transformative power of purpose.

Join us on this journey as we weave a new story for the future, one sustainable thread at a time.

Mission

Hemp Oi was founded with the desire to promote three important connections in everyone's life:

Nature: From Love to Action | Through the use of sustainable and eco- friendly products, we aim to reduce the pressure on Mother Earth.

People: Giving is Happiness | We’re working to preserve the traditional hand-weaving craft and support the livelihoods of the H'Mong community.

Oneself: The present is a Gift | We aspire to build a community of mindful consumers and socially responsible businesses to spread positive messages and values.

Vision

We believe in the regeneration of future:

Where the green of Mother Earth is cherished and valued by both businesses and consumers with responsible eyes. Our vision is to create a future where sustainability, craftsmanship, and community are at the heart of every product we make.

Where the H’Mong community not only preserves their cultural heritage but also has the opportunity to choose the life they deserve. We believe that by providing stable incomes to these communities, we are helping break the cycle of poverty and allowing children to pursue their dreams by attending school instead of having to work in the fields.

Where people live life to the fullest. By building a community of mindful consumers and socially responsible businesses, we hope to inspire people to live their best lives while also protecting the planet for future generations.